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ARE TWO TIER AFFILIATE PROGRAMS WORTH PROMOTING?
I’m frequently asked questions about two tier affiliate program models:
- Are they legit?
- Is it a sustainable affiliate model?
- Do multi-tier models track accurately?
- Do I need to disclose my two tier relationship?
- Are there any negatives about the two tier affiliate model?
- Can you make any real money just recruiting new affiliates?
WHAT ARE TWO TIER AFFILIATE PROGRAMS?
Two tier affiliate programs allow you to make commissions not only on your own front-end sales, but the sales from others (your sub-affiliates) that you bring into the program as an affiliate.
A typical two tier structure would look like this:
- First Tier = You earn 30% commissions on all direct sales generated from your referrals
- Second Tier = You earn an additional 10% commissions on your sub-affiliate referral sales
Most multi-tier programs go two levels deep but there are some that go to the third tier and beyond where you’re making commissions on your sub-affiliate referrals too. I’ve seen affiliate tiers go as deep as five levels but deeper is not always better.
In fact, I would avoid any program that goes deeper than three tiers.
Multi-tier affiliate programs are not, and I repeat ARE NOT, the same thing as multi-level marketing (MLM) schemes. As you probably know I am not a fan of MLM programs. I do not promote them and I highly recommend that you don’t either.
The Reality Of Promoting Two Tier Affiliate Programs
When new affiliate marketers learn about two tier affiliate programs they usually get very excited. After all, it sounds like all you have to do is find a good tiered affiliate program to promote to a small army of other affiliates and then sit back on the beach while they pad your bank account with sub-affiliate commissions every day.
Awesome right! Well… not exactly.
Here’s the problem: The fact is that 90% and probably more of your sub-affiliates will never earn a dime of commissions.
Why?
Because the majority of the second tier affiliates that you recruit will be thinking about the beach scenario I just explained and will focus only on signing up their own sub-affiliates who continue to sign up more and more people.
Since everyone is simply recruiting instead of selling, nobody earns any money. 
There has to be product sales somewhere along the line to get everyone paid. Without sales you’re getting a percentage of nothing. Everyone in hierarchy is chasing their tail.
Reality Check:
So how do you make any money with two tier affiliate program? With the exception of snagging a rare super-affiliate to sell underneath you the very best way to make money on the 2nd tier is to simply do the work yourself:
Always Promote The Affiliate Product, Not The Program.
Spend the majority of your time and effort selling the affiliate products yourself and treat any second tier commissions as a nice bonus. Further, make sure you encourage all of your sub-affiliates to do the same. You WILL eventually start raking in some effortless 2nd tier bucks.
Another idea, one that I don’t use* but works extremely well, is to help your sub-affiliates get started and train them how to effectively promote your affiliated products. The more successful you make them the more money you in turn will make.
*Not because I don’t care but due to a simple lack of time.
- As stated above – Rule #1 is to promote to product first, not the program.
- Choose good quality products and services that convert well. I know… duh. But it had to be said.
- Read the fine print carefully to determine if the second-tier compensation is calculated as a straight percentage (% of revenue generated by sub-affiliates, or a percentage of a percentage of earnings generated by your sub-affiliates). A lot of two-tier affiliate programs suck so make sure you know what you’re promoting and how they’re paying you. If in doubt, reach out to their affiliate manager and ask.
- Make sure you tell your potential sub-affiliates that your cut of their earnings is paid by the vendor – not by them. This is crucial. Once they understand this fact, they’ll have no reason to circumvent your two tier affiliate link to join the program.
- When sales start rolling in, track who is doing the selling for you. It’s likely just a few affiliates who are actually producing. Reach out to them and thank them for the collaboration and offer to help them along. It’s a win-win and everybody likes to feel appreciated.
WHAT ARE THE BEST TWO TIER AFFILIATE PROGRAMS & NETWORKS?
Best Two Tier Affiliate Programs:
I’m going to recommend a few two tier affiliate programs that I personally make money with:
WPEngine: WPEngine is a high end hosting platform. They pay you $200 for each new customer or 100% or the their first monthly payment (whichever is higher). Earn 2nd tier commissions of $50 for every customer your sub-affiliates refers.
Organic Naturals: Organic Naturals is in the red-hot CBD niche. This is a really well organized 3 tier affiliate program. Earn 25% for direct sales, 5% on the 2nd tier and 2% on the 3rd tier.
Fiverr – Fiverr® is the world’s largest marketplace for digital services. Receive flat-rate CPA commissions for every first-time buyer. Commissions (1st & 2nd tier) vary by offer.
Builderall – Builderall has a set of state-of-the-art website and marketing tools that are definitely high end. Earn $29.90 per sale + recurring revenue.
Best Two Tier Affiliate Networks:
I’m going to recommend a few two tier affiliate networks that I personally make money with:
ShareASale – One of the best affiliate networks where you’ll find a ton of products and services to promote. They’re extremely reliable and their reporting is robust.
FlexOffers: A true premiere affiliate marketing network that offers tiers and more than 10,000 products to sell in dozens of industries.
SellHealth: A tiered program for anti-aging and sexual health products. These are hot selling products and SellHealth always pays.
If you’ve had success with two tier affiliate programs please share your experiences below including any programs that you would recommend.
Click Here to learn how to personally partner with me and have access to an award-winning sales funnel that can make you $1000+ per sale.
The truth is that in affiliate marketing it takes the same amount of time & energy to promote a product or service that pays you $500.00 than it does to promote a product that only pays you $29.00. Doesn’t it make sense to get paid more money for doing the same amount of work? Let me teach you how to sell high ticket products and services for high paying commissions.
Disclosure: The operator of this website is a 3rd party marketer with a material connection to product/service providers appearing on this site in that we are compensated for sales made through our affiliate links.
If you have any questions please contact me (Bill) at beachroulette @ gmail.com.
6 COMMENTS
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John Baile on September 4, 2015 at 11:28 am
AirportService.com has a True 2 Tier White Label Affiliate Partner Program. This allows the Master Agent to make revenue on their Sub Affiliates. This is the way most 2 tiered programs should work.
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bill on September 4, 2015 at 9:21 pm
Thanks John. I’ll take a look at it. Sincerely – Bill
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Oduokpe on April 9, 2015 at 4:43 pm
Hello Bill, I use PPC to promote affiliated products I get about 40 to 50 clicks a day but I don’t make any sale. As an Experienced Affiliate marketer, how many clicks do I need in order to get a sale for Non-CPA products. and how many clicks do I need to get an Action (like free Sign Up, download, etc)
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bill on April 9, 2015 at 6:44 pm
It depends upon the quality of traffic your getting and the conversion rate of the offer. If you’re paying for clicks your might want to consider directing that traffic to a squeeze page to start collecting names and email addresses so you have multiple sales opps for each customer. Sincerely – Bill
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Can Kung Fu Chaos Be Played On Xbox 360 on April 12, 2014 at 4:27 am
These will provide the best training for beginners.
__________________________________________________. While the real Shaolin Kung Fu has to be taught to a
disciple that is chosen by the master from among thousands of aspirants what can one expect from
a Shaolin Kung Fu school where enrolling more and more
students is necessary for survival. -
Harunur on April 3, 2014 at 8:11 pm
Great post.Many times i though earn by affiliate program but can’t find way.now i think find an idea.i think affiliate program is better than adsence or others earning
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Comments